Official home of Coach Ty Reed

TY
REED

Chase the Dream.

Coach Mentor Father

Register for programs Explore the work
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Starz Academy · Joy Foe · TY REED

01 / ABOUT

Built from the ground up.

A life in coaching, mentorship, authorship, and the daily work of helping young people see more in themselves.

I come from South Central Los Angeles. I started coaching in my early twenties, and I have never stopped building. Today, my work reaches more than 1,400 students daily through Manhattan Beach schools. Every lesson, team, book, and idea serves the same purpose: building a legacy and generational wealth for my daughter.

  • HomeSouth Central Los Angeles
  • WorkCoach · Mentor · Author
  • Daily reach1,400+ students
  • MissionHer future. The next generation.
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02 / THE WORK

One foundation. Four expressions.

Basketball, books, mental performance, and a movement — each one built to turn potential into practice.

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Youth basketball

Starz Academy

Founded in Los Angeles in 2013, Starz Academy develops young athletes through basketball, discipline, confidence, and community.

The book

Coaches Joy

Coach Ty Reed’s story of lessons learned, people remembered, and the joy that can be found inside the work of becoming.

Mental performance

THE TUNNEL

A system and podcast about mental performance under pressure — preparing student-athletes, parents, and leaders for the moment.

Brand & movement

Chase the Dream

A call to put purpose before the payout and keep the mission in front: “Chase the dream, not the Dollaz.”

03 / THE SYSTEM

The 10 Pillars of the Brain

The internal framework behind the work: ten disciplines for meeting pressure with command, clarity, and purpose.

  1. Faith
  2. Desire
  3. Courage
  4. Mental Resilience
  5. Adaptability
  6. Discernment
  7. Empathy
  8. Compassion
  9. Leadership
  10. Joy
04 / STARZ STRATEGY

From attention to transformation.

Starz Brand connects every story, lesson, and program to one clear path: help people see the standard, learn the system, train the practice, and carry it forward.

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The promise is simple: potential becomes performance when purpose meets repetition.

The brand leads with real coaching stories and useful ideas, introduces the 10 Pillars as a shared language, and creates a direct next step into programs. Every message points back to development, belonging, and lasting leadership.

01 / DISCOVER

See the standard

Stories, books, and short-form lessons make the mission visible.

02 / LEARN

Know the system

The 10 Pillars give athletes, families, and teams a shared language.

03 / TRAIN

Practice command

Programs turn ideas into repeatable habits for pressure and performance.

04 / LEAD

Carry the legacy

Participants bring discipline, confidence, and service back to their communities.

05 / PROGRAMS

Choose the next rep.

Registration starts with the right fit. Choose a program below and send an inquiry with the participant’s first name, age group, and goals.

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Athlete development

Starz Academy Basketball

Basketball development built around fundamentals, decision-making, discipline, confidence, and team habits.

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Mental performance

THE TUNNEL: DIAMOND MIND

A practical mental-performance program that uses the 10 Pillars to prepare for pressure, strengthen command, and reduce drift.

Start registration
Teams & organizations

Program Partnerships

Start a conversation about team, family, or youth-organization needs in culture, leadership, preparation, and shared standards.

Discuss a partnership
Registration note: Dates, locations, availability, and fees are confirmed directly before enrollment. coachtyreed@gmail.com
06 / EVERYWHERE

Follow the work.

The full TY REED ecosystem — coaching, publishing, conversation, and culture.

Instagram Main Brand @soo_fa_king_fresh Instagram Coach Ty @iamcoachtybruh Instagram Starz Brand Media @starzbrandmedia YouTube YouTube Channel Link coming soon Substack THE TUNNEL Link coming soon TikTok TikTok Link coming soon Published book KALAN FRFR:
THE SUPERSTAR SPIRIT Book link coming soon Published book THROUGH MASTERY Book link coming soon Author Coaches Joy Release link coming soon
07 / CONTACT

Build with purpose.

For speaking, partnerships, youth development, media, and publishing inquiries.

coachtyreed@gmail.com